Get more qualified leads and customers with Google Ads

Reach people actively searching for your products or services. Scaliply Digital Agency helps businesses build, manage and optimize Google Ads campaigns that attract relevant traffic, generate qualified enquiries and support customer acquisition.

From keyword research and campaign setup to conversion tracking and ongoing optimization, we focus on helping you make better advertising decisions and get more value from your budget.

Turn Google searches into business opportunities

When potential customers search for a solution you offer, your business needs to be visible at the right time. Google Ads helps you reach people based on what they are searching for, where they are located, and what they need.

But running ads is only one part of the process. Your campaigns need the right keywords, relevant ad copy, effective landing pages, and reliable conversion tracking.

At Scaliply, we bring these elements together to help your business attract relevant prospects and turn advertising traffic into meaningful opportunities.

Right keywords

What people search for

Relevant ad copy

Matched to their need

Effective landing pages

Built to convert

Reliable tracking

Measured, not guessed

Our Google Ads management services

Google Search Ads

Reach potential customers when they search for products or services like yours. We research relevant keywords, structure campaigns, write ad copy, and optimize targeting to help your business connect with people who are more likely to take action.

KeywordsAd copyTargetingCampaign structure

Keyword Research and Campaign Strategy

We identify relevant search terms based on your services, target audience, competition, and business goals. This helps guide campaign structure, budget allocation, and ad messaging.

Campaign Setup and Management

We set up and manage your campaigns with clear objectives, relevant targeting, appropriate bidding strategies, and organized account structures. We also review campaign settings to help reduce wasted advertising spend.

Conversion Tracking

Clicks alone do not tell you whether your advertising is working. We help configure conversion tracking for relevant actions, such as form submissions, phone enquiries, and purchases, where technically supported. This gives you better visibility into how your campaigns contribute to business goals.

Landing Page Optimization

Your landing page plays an important role in turning visitors into leads or customers. We review the connection between your keywords, ads, offers, and landing pages, then recommend improvements to messaging, page structure, and calls to action. Landing page design and development can also be discussed as a separate service.

Campaign Optimization and Reporting

We monitor campaign performance, review search terms, manage bids and budgets, test ad messaging where appropriate, and identify opportunities for improvement. You receive clear reporting on key metrics, including clicks, conversions, cost per conversion, and advertising spend where tracking is available.

ClicksConversionsCost per conversionAd spend

Google Ads management pricing

Choose a package based on your advertising goals, campaign requirements, and monthly ad budget.

Starter

Starting at$500per month

Best for small businesses launching Google Search Ads or improving a simple existing campaign.

Get Started

Includes:

  • Google Ads account and campaign review
  • Keyword research
  • Setup and management of 1 Search campaign
  • Responsive search ad creation
  • Location and audience settings where relevant
  • Negative keyword management
  • Conversion tracking setup for one primary conversion action
  • Ongoing campaign monitoring and optimization
  • Monthly performance report
  • Recommendations for improving landing pages

Growth

Starting at$900per month

Best for growing businesses looking to generate more qualified enquiries and manage multiple campaigns.

Grow With Google Ads

Everything in Starter, plus:

  • Management of up to 3 Search campaigns
  • Expanded keyword research and targeting
  • Multiple ad groups and ad variations
  • Ongoing search term analysis
  • Ad testing and optimization
  • Tracking for multiple relevant conversion actions where supported
  • Landing page performance recommendations
  • Budget allocation and campaign improvement reviews
  • Monthly performance report and strategy review

Scale

Starting at$1,500per month

Best for established businesses with more complex advertising requirements and larger acquisition goals.

Discuss Your Campaign

Everything in Growth, plus:

  • Management of up to 5 Search campaigns
  • More extensive campaign and keyword analysis
  • Advanced campaign segmentation where appropriate
  • Enhanced conversion measurement and tracking review
  • More frequent performance reviews
  • Detailed optimization recommendations
  • Landing page and conversion funnel analysis
  • Strategic budget allocation recommendations
  • Monthly reporting and planning session

Pricing notes: These are starting management fees. Final pricing depends on campaign complexity, account condition, advertising budget, and tracking requirements. Google Ads spend is separate and paid directly to Google. Landing page development, major tracking implementations, and other substantial work may require a separate quote.

Our Google Ads management process

  1. 1

    Understand Your Business

    We learn about your products or services, ideal customers, competitive landscape, and business objectives.

  2. 2

    Build Your Strategy

    We identify relevant keywords, define campaign goals, plan targeting, and determine how your advertising budget should be allocated.

  3. 3

    Set Up Your Campaigns

    We configure campaigns, write ad copy, establish targeting, and set up conversion tracking where supported.

  4. 4

    Launch and Monitor

    Once approved, your campaigns go live. We monitor their performance and check for issues that could affect delivery or measurement.

  5. 5

    Optimize and Improve

    We review search terms, adjust bids and budgets, refine ad messaging, and identify opportunities to improve campaign efficiency.

  6. 6

    Report and Plan Ahead

    We explain what the data shows, what needs attention, and which improvements should be prioritized next.

Why choose Scaliply for Google Ads management?

Book a Consultation

A focus on business outcomes

We look beyond clicks and impressions to the actions that matter to your business, including qualified enquiries, sales, and customer acquisition.

Data informs our decisions

We use available campaign and conversion data to guide optimization rather than relying solely on assumptions.

Advertising and landing pages work together

We consider the full journey from search query to ad click to landing page. This helps identify issues that may prevent relevant visitors from becoming leads or customers.

Clear reporting

You receive understandable updates on campaign activity, advertising costs, conversions, and opportunities for improvement.

A strategy built around your business

We consider your market, offer, audience, competition, and budget before recommending a campaign structure.

Who can benefit from Google Ads?

Our Google Ads management services can support:

Service based businesses seeking qualified enquiries

B2B companies looking to reach potential business customers

Ecommerce businesses seeking online sales

Local businesses targeting customers in specific locations

Professional service providers looking to increase relevant enquiries

Growing companies seeking a measurable customer acquisition channel

Google Ads is not equally suitable for every business. Search demand, competition, your offer, website quality, and available budget all influence whether a campaign is a good fit.

Frequently asked questions

Can’t find what you are looking for? Talk to us about your goals.

Book a Consultation

How much does Google Ads management cost?

Our proposed management packages start at $500 per month. The final fee depends on the number and complexity of campaigns, tracking requirements, and the level of ongoing management needed. Your advertising budget is separate.

How much should I spend on Google Ads?

Your budget depends on your industry, target location, keyword costs, competition, and goals. We can help estimate a suitable starting budget based on your business and the search terms you want to target.

How soon can Google Ads generate leads?

Your ads may start receiving clicks soon after approval and launch, but meaningful results depend on search demand, competition, your offer, landing page, and budget. Campaigns generally need ongoing monitoring and enough data to guide improvements. We do not guarantee a specific number of leads or sales.

Do you manage existing Google Ads campaigns?

Yes. We can review an existing account, identify potential issues, assess tracking, and recommend improvements before managing or restructuring campaigns where needed.

Do I need a landing page?

Not always, but a relevant landing page can help visitors understand your offer and take the intended action. We assess whether your existing website is suitable and can quote separately for landing page development when needed.

Is conversion tracking included?

Conversion tracking setup is included within the stated scope of each package. More complex implementations, such as custom ecommerce tracking or complicated third party integrations, may require a separate quote.

Is the advertising budget included in your fee?

No. Our management fee covers our work. You pay Google separately for your advertising spend, and you retain access to your advertising account.

Can you guarantee results?

No agency can responsibly guarantee a specific number of leads, sales, or return on ad spend without controlling every factor that affects performance. Our focus is on sound campaign management, accurate measurement, ongoing optimization, and transparent reporting.

Can you build a landing page for my Google Ads campaign?

Yes. Scaliply also offers website design and development. We can discuss building a dedicated landing page that aligns with your advertising message and conversion goal.

Ready to get more from Google Ads?

Reach the right audience, measure the actions that matter, and make informed decisions about your advertising investment.

Let’s discuss your goals and determine whether Google Ads is a suitable customer acquisition channel for your business.